No material partner relationship shaped the decision to cover the subject.
Trust and standards
Useful first. Clear always.
How Double Tap’d handles recommendations, sponsored work, hosted access, corrections, and proof.
Editorial promise
Audience trust is the asset.
Double Tap’d exists to help people make better plans around food, wellness, hotels, travel, events, and experiences.
Recommendations should be useful, specific, tasteful, and honest about what is known. Draft research, partner ideas, and pilot guide formats should not be presented as fully verified recommendations until the underlying details are checked.
Disclosure key
Know what shaped
the coverage.
A meal, stay, ticket, or experience was provided without a purchased guarantee of positive coverage.
A product or service was supplied and the material relationship should be visible to the audience.
A partner paid for agreed work. Factual review and brand-safety review do not erase required disclosure.
A creator participated in the experience or content under documented expectations, rights, and disclosure standards.
Access, credits, and ownership
Make the source visible.
- CreditsPhotography, video, writing, and creator contributions should be credited when that information is available.
- CurrencyEditorial features should show publication dates, while public performance metrics should be reviewed routinely against their linked source.
- RightsPartner, creator, and editorial assets should be used only within documented permissions and usage terms.
- AccessibilityPublic pages should preserve keyboard access, visible focus, reduced-motion behavior, meaningful text alternatives, and readable contrast.
How we work
The rules behind the room.
Verification
Venue details, links, timing, and claims should be checked before final publication where possible.
Disclosure
Sponsored, hosted, gifted, affiliate, or materially connected content should be labeled clearly.
Partner Review
Partners may review sponsored work for factual accuracy and brand safety, not to erase Double Tap’d’s point of view.
Corrections
If something material is wrong, the goal is to correct it quickly and transparently.
Proof
Performance, audience, revenue, and case-study claims need dated evidence before they become external claims.
Fit
Double Tap’d may decline work that does not fit the audience, taste, disclosure standards, or timeline.
Sponsored and hosted work
Paid work should still be worth saving.
- SponsoredContent paid for by a partner should be labeled with plain language such as sponsored, partner, paid partnership, presented with, or created with.
- HostedHosted meals, stays, events, wellness visits, or gifted products should be tracked internally and disclosed when they materially shape coverage.
- AffiliateAffiliate or commission relationships should be disclosed when used.
- ClaimsDouble Tap’d does not guarantee sales, reservations, attendance, virality, or platform performance.
Corrections and questions
Tell us what needs attention.
For corrections, disclosure questions, privacy questions, or concerns about a recommendation or partnership, email the details and relevant link to info@doubletapd.com.
